🫒 Our Story

 

This brand was born from a place of purpose — and from a soul that refuses to separate values from daily life. As a Palestinian, I carry within me a deep connection to truth, justice, and resilience. When the genocide against my people began, I couldn’t continue living on autopilot. I stepped away from my job and chose to build something that aligns with what I believe in — something that gives back and stands for integrity.

My younger brother, unjustly imprisoned and kidnapped by the IDF, continues to live with strength and grace despite enduring all forms of torture. His ability to create meaning in the harshest conditions inspires me every day to keep creating — to build something that matters.

That’s how this brand came to life: for people who care where their money goes but still want to enjoy life, to have fun, and to take care of themselves. Especially for women — because who doesn’t love good self-care? The difference is, this kind of self-care is rooted in consciousness and purpose.

I’m big on boycott and ethical choices, and if I can’t find something that aligns with my values, I create it myself. This brand stands for mindful living — for beauty, comfort, and wellness that never come at the cost of humanity.

Every product, every decision, and every story here is guided by one simple truth: caring for ourselves should never mean turning away from the world.